Extreme Home Makeover And Internet Marketing

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One my favorite shows on TV is Extreme Home Makeover on ABC. If you’re not familiar with the show, let me give you a quick rundown of what it’s all about. Basically, Extreme Home Makeover provides a new house for a deserving family every week. Most of the families have some sort of desperate need like a family member with health concerns, a house that’s falling apart and/or serious financial issues. And most of the families have some sort of community involvement and/or charitable activity that they are heavily involved in.

In a one hour show, the cast and crew meets the family, gets a tour of their house, gets the family packed up and sent on vacation, destroys their house, and builds them a brand-new and fully decked-out "home" from the ground up. The demolition phase is a big deal, particularly the way they demolish some of the houses with heavy equipment or explosives or whatever other creative means they can come up with. So what does all that have to do with internet marketing? Well, one of the things Extreme Home Makeover does brilliantly is something that Mark Joyner is famous for talking about. In fact, he may have coined the phrase. What phrase? Integration Marketing. And what does that mean? Essentially, it means subtly and/or indirectly including some image or mention of a product, while not necessarily calling attention to it directly.

In the case of Extreme Home Makeover, they use Integration Marketing by showing the multiple different brands of building materials, equipment and companies that donate their services or products in the construction of each week’s house. If you’ve ever seen the show, by the end of it you’ve seen probably 50 different brands or names or logos of the companies that represent the products and services that went into building the house. From the motor coach used to transport the cast to the manufacturer of the roofing materials, it seems that every single contributor to each house gets some sort of brief exposure.

But the great thing about it is that you don’t feel like you’re being marketed to. You don’t feel like you’re looking at an advertisement. Instead, you actually start to feel a little bit of loyalty towards these companies. After all, they’re donating their products or services and making some family’s dreams come true, so they’re putting themselves in the position of "the good guys". And as far as marketing goes, it would be hard to get more smart than that. One of the largest sponsors of the show has been Sears. On many shows they donate all of the appliances for the entire house and quite often much of the furniture and other household sundries.

I can imagine how many thousands of dollars worth of products they’ve given to these families over the years of airing the show. And during that time, I’ve developed a great respect for Sears. Now it looks like CVS Pharmacy is taking over the position of the major sponsor. And I imagine their revenues are going to increase the same way that Sears’ did, when the viewer loyalty towards this company begins to increase as a result of their generosity. Some may argue that it’s a huge tax deduction for these companies, and that may be true. But nevertheless, this public display of generosity will undoubtedly affect their bottom line in a positive way for a long time to come.

If you haven’t watched the show, I encourage you to. Not only is it very touching, it is an excellent example of how to use positive emotions to advertise effectively - even subconsciously. And while you’re at it, why not practice noticing all the different ways Integration Marketing is used in the various forms of advertising you’re exposed to every day. And why not try to apply some of those techniques to your own marketing? It’s about as low pressure as advertising gets, yet the results are amazing. Not only will your customers appreciate it, but so will your pocketbook.

Two New Cool Video Tools

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Nowadays, even the casual web surfer can see that video is becoming more and more prevalent in all types of websites. And as the use of video increases, so does the number of new and innovative special effects features. Things that weren’t economically possible a few months ago are now stepping up to the forefront of modern video marketing technologies. Transparent video is one of those. You know, those little video people that stroll out onto your computer screen at some websites you’ve visited.

Very cool stuff that previously only folks with deep pockets could afford. Josh Anderson is a whiz at Transparent video. He has a course on how to do it. What’s more, he’s a really good teacher - and of course, he uses videos to teach you. Anyway, he recently came out with a masterful follow-up to his previous products. It’s a product called Trigger Players that allows you to control multiple html fields within the page the video is on. In other words, like the demo on the page shows (no opt-in required), you can have a video play on your page, while having it “trigger” other effects on the page, like making an opt-in box appear, change lines or whole blocks of text, or whatever you can think of. The possibilities for how to use Trigger Players are endless and make video even more engaging than ever.

Seems like a great tool to use for lead capture, squeeze and sales pages, just for starters. Josh has a great reputation online - like for overdelivering. He’s thrown in some great bonuses. They alone are worth more than the basic product. I recommend you at least check out the effects on his site. The second video tool does something I didn’t think was possible. It allows you to put clickable buttons IN your video! Not a redirect after the video stops or a link below for someone to click on, but clickable links right there on the video. It’s called Video DirectPay Marketing software. I managed to get it for a steal, but haven’t used it yet. I also got a discounted (temporary) backdoor link for you, where the price is as low as you’re going to see it.

It’s designed to allow one button to take visitors to a payment page and the other to a page of your choice (like a printed salesletter). I imagine you could get the links to go where you want them to. I see something like Video DirectPay Marketingreplacing the standard long copy salesletter. At least augmenting it. Of course, you’ll have to check the terms of use of any public video sites you plan to upload these videos to. This is so new to me, I don’t really know if I’ve ever seen a video anywhere that had clickable links in the video itself. You? It’s still early, maybe you’d like to be one of the first to snag this? Like with the other tool, there are loads of possibilities for this. Feel free to share some of your ideas for creative ways to use these tools!